Some Style is Legendary

2016 • Tiffany & Co.

Tiffany & Co. presents Some Style is Legendary, a short documentary film capturing the making of the Fall 2016 campaign. R.J. Cutler once again casts an eye upon the rarely seen side of Vogue’s legendary creative director-at-large, Grace Coddington. Cutler takes viewers behind the scenes as Coddington partners with Tiffany to break new creative ground. Coddington works in tandem with Toni Lakis, Vice President, Creative Director of Global Marketing, at Tiffany, to shape the fall campaign, which celebrates the brand’s legendary designs and represents a series of firsts. It is the first time that Tiffany has featured celebrity talent in their advertising, which includes Oscar-winning actress Lupita Nyong’o, actress Elle Fanning, as well as maternal health advocate and model Christy Turlington Burns, and model Natalie Westling. It is also Coddington’s first-ever campaign following her tenure at Vogue US where she spent 28 years—21 years as creative director—and 20 years at Vogue UK.

Some Style is Legendary